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A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Social marketing quarterly smq is a scholarly, internationally circulated journal focused exclusively on the theoretical, research and practical issues confronting both academics and practitioners. Journal of marketing and consumer behaviour in emerging markets 112015 sharmuud haliun, seongdo cho 5 414 only a select few of these products were available to mongolian consumers a few decades ago. It is in corporate strategy, management identifies the business in which the comp any will be involved in.
Journal of marketing management, volume 24 introduction koisokanttila 2004 introduces the concept of digital content marketing, or the marketing of products in which both the entity and the delivery of the product are digital. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. If the manuscript has already been published in an online issue, any requests. International journal of electrical and computer engineering systems. Research project agency darpa which launched in 1960s arpanet. Universal equality, gender equality, and criminal justice reform. All journal information and instructions compiled in one document pdf in just one. Digital marketing, print media, traditional marketing, internet, web marketing. The iite specialized training course digital libraries in educationhas been developed in the frame of unesco crosscutting theme project methodologies for digital libraries. The traditional form of marketing is lagging behind digital marketing, which offers users new.
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